Resource
The Lift Model deep dive
Forecast expected experiment impact and prioritize the work that matters with realdigit’s Lift Model—complete with calculators and worked examples.
The framework
Understand the components of the Lift Model and how to adapt it for different funnels and customer journeys.
- Breakdown of the Lift equation with definitions
- Examples for acquisition, activation, and retention use cases
- Tips for collecting the inputs you need across teams
Calculator walkthrough
Step-by-step instructions for using the spreadsheet, including sensitivity analysis and scenario comparisons.
- Video walkthrough highlighting common pitfalls
- Scenario planning for conservative vs aggressive lifts
- Integrating the model with executive reporting decks
Operationalizing the model
Make the Lift Model part of everyday prioritization and experimentation rituals inside your organization.
- Sample facilitation scripts for backlog reviews
- Team alignment exercises to calibrate scoring
- Dashboard widgets you can add to your analytics stack