You don't need more AI. You need it to actually work.

I’ve always been a systems guy.

My brain just loves digging into big data, figuring out how a workflow really operates, and then making it better. It’s what I’ve been doing my whole career.

The first time I saw the true scale of this... was way back at Sony around 2006.

I was in finance for the VAIO computer division, and I was on the team that helped build the financial and marketing workflows. The systems that connected what we were spending to what we were selling. We watched it, we tweaked it, and that system was a key part of generating over $1 billion for the brand.

It's funny, "big data" back then meant we had Excel spreadsheets that would actually crash your computer. It was painful. But it taught me a lesson I never forgot: the people who win aren't just the ones with the most data, they're the ones with the smartest system for using it.

That idea stuck with me.

It's what I’ve been doing ever since, whether building strategies for massive brands like Bacardi, Red Bull, Samsonite, or Dooson.

So when this new wave of AI came onto the scene, I didn't just read about it. I jumped in headfirst. I've been exploring it deeply... building my own applications (like an AI run coach and a CV generator) to push the limits, and implementing powerful AI systems for clients to solve real-world business problems.

And I'm a complete convert.

This stuff is the real deal. But let's be honest... it's not magic. There are definitely problems. Getting AI to sound like you, to understand your company's context, and to give your employees the right results instead of just... junk... is a huge challenge.

And that's what I want to help with. That's the part I love: taking this powerful new tool and building a smart system around it so it actually works for you.